Smudge was created by Heretic founder Douglas Little to celebrate the ancient practice of using ceremonial smoke to clear energy in a space. Driven by a desire to connect with his Scotch-Irish heritage, he sought inspiration from the protecting and purifying rite of Druidic saining, where juniper is burned to generate an aromatic and healing smoke.
Smudge is the perfect expression of how scent can connect us with ancient traditions and knowledge to help us cleanse, purify and heal – naturally. This elixir of herbs, resins and woods not only smells incredibly unique, but also possesses cleansing, grounding, and enlightening properties. Smudge’s protective blend is purpose-formulated to encourage mental peace and aid in stimulating higher consciousness. This scent is the perfect accompaniment to the seeker, the nomad, the wild and free souls who run with wolves.

Element: Air
Chakra: Crown, Third Eye
Planets: Sun, Mercury

NOTES
Top: Atlantic Cedar, Frankincense, Sichuan Pepper
Middle: Clary Sage, Juniper, Tonka Bean
Base: Labdanum, Patchouli, Canadian Balsam, Sandalwood, Styrax

PERFUMER
Douglas Little

HOW IT WEARS
Smudge opens with a sharp hit of cedar and frankincense, brightened by the spicy Sichuan pepper. The smoked juniper and clary sage then appear, creating the spectacular fiery heart of this fragrance. The dry down is all about the dark, resinous labdanum and patchouli, which linger on the skin for 6-8 hours.

LORE LOVES
We love the unique, earthy patchouli hit you get from Smudge. This scent is powerfully but not overbearingly smoky, like a wave of a smudge stick. Despite how the notes sound on paper, it’s smooth and mellow on the skin which imbues grounded wellbeing and clarity to us when we wear it. A truly unique and compelling scent.

ABOUT THE BRAND
Heretic – one who does not conform to the ideals or opinions of the masses; one who follows their own path.
Created in 2016 in New York by Douglas Little, Heretic is a natural, artisan, small batch fragrance collection. Based on the mysterious, sensual and feral aspects of nature, Heretic began with a conscious choice to do things a little differently. Provocative, challenging, unapologetic, visionary and beautiful – Douglas Little has created a rare, unusual and comprehensive collection. As Heretic boldly disrupts the status quo of the fragrance industry with their radical transparency, their fragrances delve into the esoteric world and the realms of homeopathy, ayerveda, and herbology.
Douglas made the choice to work with entirely natural materials – essential oils, concretes and absolutes (blended in non GMO, organic grape and sugarcane alcohol) using traditional perfumery techniques. Believing that nature gives us sexy and erotic scents, the Heretic perfume collection creates unique depth and complexity.
“Natural fragrances are much like wine in that you can detect nuances of the plant, the soil, and its surroundings. They have characters that cannot be achieved with synthetic copies. These fragrances are alive, they create an olfactory fingerprint” – Douglas Little.

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